2015 Cruze Commercial

Project Details

  • Client: General Motors
  • Date: 2014
  • Tags:
  • Skills: Video Production, Media Buying, Digital Strategy
  • Project Url: www.gm.com

Project Decscription

General Motors regional asked us to develop a commercial that resonated well with females. We developed a spot that engaged and excited the target consumers and shifted the image to consumers who normally would not have been interested in a Cruze.

 

“I wanted to showcase the Cruze in a different light, we wanted to make the Cruze a hot item to own.” said Creative Director Mehran Haq.

We moved Country Chevrolet dealer group from #12 to#3 in the region in sales in just 1 month.