Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered sentimentally for the role they’ve played in the daily life of an entire generation or country. But few succeed in combining the two – technology and sentiment – and leave an eternal mark.
Skyhaq Agency created a commercial for Fiat 500’s introduction to the North American Market for Safford Fiat of Tysons Corner. The idea of the commercial was to show that – a small car that lives big.